Help us with our Farmers' Market Branding!
Request for Proposal – HSCA Farmers’ Market Branding
May 13, 2015
Background to this RFP: The Hillhurst Sunnyside Community Association (HSCA) aims to preserve and enhance a healthy and vibrant quality of life for the residents of Hillhurst Sunnyside. We strive to achieve this through offering a number of programs and services aimed at meeting the diverse needs of community members, including Seniors Services, Outreach Services and Child Care. The HSCA also runs a comprehensive Community Food Program which aims to create replicable and sustainable community food programming that engages citizens in food and poverty issues and provides a range of comprehensive supports, enabling residents of Hillhurst Sunnyside and beyond to cook and grow high quality food while transforming the urban food system. The Community Food Program currently operates a weekly Farmers' Market. The Hillhurst Sunnyside Farmers’ Market first began in the early 1990s. In 2010 a group of community members joined together to work toward revitalizing the market with a renewed vision and mandate for creating a community hub, and did this with great success. A strong vision for the market was created, stating that the market would become, “a thriving hub of community activity” and “shall exist as a gathering space for the community, and will be a desired destination beyond just food.” Weekly events, children’s activities and local musicians all help contribute to this. To grow the Farmers’ Market as a viable social enterprise within the organization we recognize the need for high quality branding that captures the work we do in a visually compelling way.
Project Overview: We are looking to work with someone who knows Calgary and understands the philosophy of our Farmers’ Market. As a small grassroots market, we hope to achieve branding that is reflective of our core values, including dedication to building a strong local food system and creating community gathering spaces. We are looking for a designer to create:
Logo design
Poster template
4-6 images that can be used in posters and other promotional materials
A map of the market’s location
HSCA Resources for the project:
HSCA has worked with a consultant on the development of a Marketing Plan for the Famers’ Market which contains important information about the market’s positions in Calgary
HSCA’s Community Food Program staff have worked with a group of volunteers in creating a vision for the concepts and themes we hope will be reflected in any branding
Existing marketing materials which may or may not be used/built on
As a nonprofit organization, we are working within a limited budget between $1500-3000 for the completion of this project
Proposal Submission Guidelines: 1) All Submissions for this RFP must be emailed to Kate Stenson, kate@hillhurstsunnyside.org by 5:00pm on Wednesday May 20th, 2015. 2) Please include in the proposal documents a. A resume and portfolio for the proposed individual(s) working on the project, highlighting specific related experience; b. 2 references from past/current clients that could speak to your previous related work; c. A budget breakdown for the proposed project; d. Outline of expectations of input from HSCA staff for this project; e. A draft timeline including estimated dates for completion of deliverables. 3) An interview with shortlisted respondents may be scheduled at the earliest opportunity in advance of final selection. 4) Questions regarding this RFP may be directed to Kate Stenson HSCA during business hours @ 403-283-0554 ext 228 or at the email address above.
Thank you for your interest in this exciting project!
